Your at-retail environment is rich with important consumer response data. Stephens Digital will help you tap into your point-of-sale system to quantify the effectiveness of your digital signage network and validate that you are displaying the right message to the target customer at just the right time. We can help you:

• Determine demographics of customers and the time of day they visit, then use that information to target messaging by screen location, demographic and daypart.
• Measure how long your customers stand near any digital sign, whether they look at the screen and how long they look at a specific marketing message.
• Analyze which products are receiving a sales lift due to on-screen messaging, and which messages and/or screen locations are underperforming.
• Drive messaging based on real-time local weather. (For example, the digital signage would promote snow blowers during winter weather warnings and air conditioners during heat waves.)
• Install on-shelf digital signage near high-end products and, using RFID, trigger on-screen messages when a display product is lifted.
• Calculate your network’s advertising rates and return on investment.