Groundbreaking Technology


Stephens Digital and our technology partners are continually developing new solutions that can help you better engage and persuade consumers and analyze the results of your efforts.

  • Utilize customer recognition technology that will allow you to capture the age category and gender of your customers and the time of day they visit.* This will help you target your marketing messaging by screen location, demographic and daypart.
  • Integrate the digital signage network and customer recognition technology with your point-of-sale system to analyze which products are receiving a sales lift due to on-screen messaging.
  • Employ software that will track and report how your digital signage messages are performing in real-time and allow the system to suggest or automatically adjust content based on results and rules set by the system.
  • Integrate your digital signage network with a real-time loyalty program to capture valuable customer data and deliver targeted marketing messages at the point of sale.

*
This technology does not collect or keep identifiable imagery of specific people. The individuals remain anonymous and the data is used only to study consumer behavior and at-retail demographics.