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Stephens Digital and our technology partners are continually developing
new solutions that can help you better engage and persuade consumers
and analyze the results of your efforts.
- Utilize customer recognition technology that will
allow you to
capture the age category and gender of your customers and the time of
day they visit.* This will help you target your marketing messaging
by screen location, demographic and daypart.
- Integrate the digital signage network and customer
recognition
technology with your point-of-sale system to analyze which products
are receiving a sales lift due to on-screen messaging.
- Employ software that will track and report how your
digital
signage messages are performing in real-time and allow the
system to suggest or automatically adjust content based on
results and rules set by the system.
- Integrate your digital signage network with a real-time loyalty program to capture valuable customer data and deliver targeted marketing messages at the point of sale.
*
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This technology does not collect or keep identifiable imagery of
specific people. The individuals remain anonymous and the data
is used only to study consumer behavior and at-retail demographics. |

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